Brooklyn Grooming was founded in 2012 by Mckenzie Santiago and Alfredo Ortiz Catedral. Since then, the duo has delivered an impressive and unusual assortment of handmade beauty products including vegan tattoo balm, mustache wax and beard oil. Central to Brooklyn Grooming is its scent line which is specifically geared towards Brooklyn-based neighborhoods.
Present in this collection of fragrances are blends that directly target the lifestyle and culture of areas such as Williamsburg, Red Hook and Fort Greene. The Brooklyn Grooming team aims to encapsulate the very essence of these communities via citrus notes, cardamom infusions, pine additions and botanical features.
For those taken with the Brooklyn districts, there is much to choose from. Customers can take home scents in the forms of beard balm, facial serum or even old school pomade.
Borough-Themed Fragrance Lines
The Brooklyn Grooming Scents Are Modeled After New York Areas
Trend Themes
1. Custom Fragrance Lines - Creating fragrance lines tailored to specific neighborhoods or communities allows brands to tap into the unique identities and preferences of consumers in those areas.
2. Localized Lifestyle Products - Developing lifestyle products that capture the essence of specific neighborhoods enables brands to connect with consumers on a deeper level, reflecting their cultural values and interests.
3. Handmade Beauty Products - Offering a range of handmade beauty products allows brands to cater to consumers seeking unique and artisanal items that stand out from mass-produced alternatives.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage borough-themed fragrance lines to create tailored products that resonate with consumers.
2. E-commerce - The e-commerce industry can benefit from localized lifestyle products by offering a curated selection of region-specific items to customers.
3. Artisanal Goods - The artisanal goods industry can capitalize on the popularity of handmade beauty products by creating unique and high-quality items that cater to a niche market.