If you're looking for a way to enjoy the delicious taste of taste sauce, but also get in a serving of veggies, Sonic's new Broccoli Cheddar Tots are the perfect option.
Sonic Drive-In recently announced that it is testing out two innovative new products: Broccoli Cheddar Tots and Cold Foam. Sonic's new Broccoli Cheddar Tots is a take on the chain's existing Tots. The new version will feature a crispy coating on the outside and bits of warm broccoli and melted cheddar cheese on the inside. In fact, there's enough broccoli inside that you'll get a full serving of vegetables in a large order. As Sonic's Vice President of Product Innovation and Development Scott Uehlein explains, "We spent a little over two years working on the Broccoli Cheddar Tots and we feel like this is a really authentic spin in an area where we have quite a bit of equity. It’s also a product that isn’t being offered anywhere else."
Bite-Sized Broccoli Tots
Sonic Drive-In is Currently Testing Warm Broccoli Cheddar Tots
Trend Themes
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Vegetable-infused Fast Food — Brands can experiment with incorporating more vegetables into their menus, and create healthy fast food options.
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Innovative Snacks — Developing new and exciting snacks can set a brand apart from its competitors.
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Premium Fast Food — Offering unique and sophisticated fast food options can attract consumers looking for higher quality ingredients.
Industry Implications
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Fast Food Industry — The fast food industry can incorporate more vegetable-based options to cater to health-conscious consumers.
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Snack Industry — Innovating new snack options using unique and savory ingredients can drive sales.
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QSR Industry — Quick service restaurant chains can create premium offerings to compete in the fast food market and cater to premium-seeking consumers.