Broadway show talk-backs used to be reserved for a special preview, opening night, or a patron appreciation evening. Now, however, Broadway talk-backs are becoming the new way to entice audiences to come see the show.
Profits everywhere are down, and Broadway is no exception. Broadway talk-backs (which feature actors, directors, producers and professionals) are just one of many tactics being employed to hopefully up revenue.
If the inner workings of theater are of interest to you, head to a show now and take advantage of these Broadway talk-backs.
Playhouse Publicity
Broadway Talk-Backs New Method for Luring in Crowds
Trend Themes
1. Broadway Talk-backs - Enhanced audience engagement becoming a strategy to attract theatre goers.
2. Interactive Experience - Theatre companies are making use of interactive elements to engage audiences and provide unique experiences.
3. Revenue Generation - Broadway talk-backs as a strategy to augment income and mitigate revenue loss.
Industry Implications
1. Entertainment - Introducing interactive sessions and talk-backs can boost audience engagement and ticket sales for the movie and live theatre industries.
2. Hospitality - Offering behind-the-scenes or exclusive access to a backstage tour and live interviews could attract guests to luxury hotels and resort stays.
3. Education - Extension of talk-back sessions in performing arts institutes and art schools would be a unique learning opportunity for students to witness live theatre discussions and gain practical knowledge.