Hip-hop legends Calvin "Snoop Dogg" Broadus and Percy "Master P" Miller have teamed up with Post Consumer Brands to launch a new line of cereal under what has been dubbed the Broadus Foods Snoop Cereal brand.
Though a kids' breakfast cereal may not seem like a natural product fit for a pair of rappers, the pair are no stranger to children's products. In fact, Snoop Dogg launched an animated kids’ series called 'Doggyland - Kids Songs & Nursery Rhymes' just last year. Snoop Dogg and Master P also helped a child publish his own children's book after he was harmed by gun violence.
With an army of kids already fans of the duo, the new Broadus Foods’ Snoop Cereal brand is sure to be a hit. The new cereal brand will be released nationwide beginning in the summer of 2023, and will launch with three flagship flavors: Snoop Cereal Fruity Hoopz, Snoop Cereal Cinnamon Toasteez, and Snoop Cereal Frosted Drizzlerz. As Master P sums it up: "We want to make sure kids and kids at heart can have a champion’s breakfast."
Rapper-Backed Cereals
Snoop Dogg & Master P are Launching the Broadus Foods Snoop Cereal Brand
Trend Themes
1. Celebrity Food Branding - Public figures are creating their own food brands to capture additional revenue streams.
2. Kid-friendly Celebrity Products - Celebrities are expanding their product lines to include kid-friendly offerings.
3. Unique Breakfast Cereals - Innovative and unusual breakfast cereal flavors are gaining popularity among consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to partner with celebrities and create unique products.
2. Entertainment - The entertainment industry can benefit from exploring additional revenue streams through product licensing and collaborations.
3. Consumer Packaged Goods - Consumer packaged goods companies can develop and market unique products in response to the rise in demand for unconventional breakfast cereals.