In a blow to the Blackberry Storm and iPhone, Nokia has scored the ultimate product placement for its Nokia 5800 XpressMusic touch-phone in Womanizer, the highly anticipated new music video from Superstar Britney Spears.
Featuring Britney Spears in many disguises, one of which is naked in a sauna room, Womanizer prominently incorporates the Nokia phone twice into the plot of the music video.
Nokia seems determined to take on the iPhone, and it doesn’t get any bigger than the celebrated Britney Spears comeback to push its first ever touch-phone.
Watch the director’s cut of Womanizer as provided by Britney Spears’ official YouTube channel, BritneyTV.
Fun trivia: watch out for the photocopy machine scene where the fat guy from Britney Spears’ famous Toxic makeout scene makes a short cameo.
Superstar Product Placement
Nokia in Britney Spears' Womanizer
Trend Themes
1. Celebrity Product Placement - Incorporating products in popular music videos and movies using celebrity endorsement.
2. Brand Ambassadors - Working with celebrity brand ambassadors, especially for tech products, to gain popularity and market share.
3. In-video Advertising - Incorporating products within TV shows, music videos, and movies for marketing and brand recognition.
Industry Implications
1. Technology - Opportunities for smartphone manufacturers to incorporate famous personalities to endorse their products.
2. Entertainment - Opportunities for movies and music production houses to gain more advertising revenue by incorporating brand endorsements.
3. Marketing - Opportunities for marketing agencies to provide newer and better ways of in-video advertising to the market.