Britney Spears is many things and now designer can be added to that extensive list with the Britney for Candies collection of clothing to be sold in Kohl’s department stores. The line features everything ranging from dresses, pants and shirts, to jewelry and purses.
Britney for Candies has quite a range of artistic styles, mixing Audrey Hepburn-ish dresses with athletic leggings, I guess the line does mirror Britney Spears’ eclectic tastes! There are a couple of really cute options for fall within the collection!
Pop Starlet Lines
The Britney for Candies Collection Shows off her Style
Trend Themes
1. Celebrity Clothing Lines - There is an opportunity for smaller celebrities or social media influencers to release their own clothing lines and use their personal brand to promote and market the collection in various department stores.
2. Athletic-inspired Fashion - An opportunity exists for athletic companies to create trendy, comfortable and functional athletic clothing that can be easily incorporated with regular clothing, to wear to a night out, brunch or other casual activities.
3. Eclectic Fashion - Department stores can explore the eclectic fashion trend by introducing more clothing lines that experiment with mixing various fashion styles and unconventional designs which are influenced by notable pop stars like Britney Spears and merge different styles to create diverse and different offerings.
Industry Implications
1. Retail Industry - Department stores have an opportunity to work with fashion designers, notable personalities, and celebrities to expand their clothing collection offerings and different niches within the fashion industry.
2. Fashion Industry - Opportunities exist for fashion companies to target young audiences through unusual brand collaborations and by creating trendy casual dress codes that infuse athletic outfits with stylish clothing.
3. Jewelry Industry - The Jewelry Industry can tap into celebrity-branded jewelry by partnering with popular music stars and influencers to create unique and stylish collections that appeal to different fashion tastes and styles.