Chevrolet showed off its wide range at the British Motor Show with the super sexy Chevy Camaro 2010 and the more mainstream alternative and eco friendly Matiz, among other offerings.
Lets start with the star of the show. The Chevy Camaro 2010 looked extra hot in a bold orange paint with black bonnet-stripes. It was also confirmed for sale in the UK in early 2010, about one year after its US availability. Right-hand drive models will be available, but at an extra cost. Both coupe and convertible models will be sold in the UK.
Chevrolet also promoted, Matiz, a tiny city car developed in Korea by Chevrolet/Daewoo. The selling point of Matiz is that it emits only 119g/km of carbon dioxide, which puts it in tax band B.
Other Chevrolet included the Aveo supermini and Epica family saloon, Captiva LS SUV, and five-door Lacetti Sport.
But when it came down to it, it was all about the Camaro. Enjoy the special orange Chevy Camaro model down at the gallery, more Camaro official photos and lime-green model of the Chevy Matiz.
British Motor Show Highlights
Chevy Camaro 2010 Steals The Show
Trend Themes
1. Eco-friendly Cars - The success of Chevrolet's eco-friendly Matiz highlights a trend towards more sustainable and environmentally-friendly cars.
2. American Muscle Cars - The popularity of the Chevy Camaro 2010 at the British Motor Show suggests a trend towards a renewed interest in classic American muscle cars.
3. Right-hand Drive Cars - The confirmation of the sale of the Chevy Camaro 2010 in the UK with right-hand drive options indicates a trend towards catering to a wider international market.
Industry Implications
1. Automotive Industry - The automotive industry has an opportunity for disruptive innovation by introducing more sustainable and environmentally-friendly cars to meet the increasing demand for eco-friendly vehicles.
2. Classic Car Industry - The classic car industry has an opportunity for disruptive innovation by utilizing new technologies and materials to modernize and improve the performance of classic American muscle cars.
3. International Trade Industry - The international trade industry has an opportunity for disruptive innovation by leveraging emerging markets and global trends to expand the sales and distribution channels of automotive products to new international markets.