The Brit & Co. 'Inside Out' jars are great for re-purposing old mason jars. All that is needed is some spray paint and a collection of washed jars. The reason why it's called "inside out," is because the interior of the container is painted as opposed to the exterior, which creates a distinctive effect. These holders are ideal for flowers and other small plants.
Brit & Co. is a lifestyle brand founded by Brit Morin, which provides simple and creative living ideas that virtually anyone can complete. The nice thing about her blog is that it offers economical alternatives that are ideal for those who are on a tight budget, but keen to renovate.
Morin is aware that many of us have clutter laying around the house that often ends up piling up before we throw it out, which is why re-purposing materials is a great alternative to cut down on waste.
Mason Jar Flower Containers
The Brit & Co. Inside Out Jars are Stylish and Easy to Create
Trend Themes
1. Upcycling Home Decor - The trend towards upcycling household items, such as Mason jars, can create disruptive innovation opportunities for companies offering sustainable DIY solutions.
2. Interior DIY Projects - Home renovation trends are shifting towards interior DIY projects, making it an opportunity for companies to provide simple and cost-effective ideas for those who are budget conscious.
3. Eco-friendly Flowers - Eco-friendly flower containers that can be re-purposed from existing household items, such as Mason jars, is a trend that offers disruptive innovation opportunities for companies offering sustainable floral solutions.
Industry Implications
1. Home Improvement Retailers - Home improvement retailers can capitalize on the trend towards upcycling home decor by offering DIY class options and instructions on how to transform common household items into stylish decor pieces.
2. Floral Companies - Floral companies can take advantage of the eco-friendly flower trend by offering creative flower and plant container options for customers who want to reuse existing household items.
3. Sustainable DIY Startups - Sustainable DIY startups have an opportunity to provide cost-effective and creative DIY solutions for those who are budget conscious and want to practice sustainable living through upcycling and reusing materials.