Ban.do's Brighten Up Coloring Book is mindfulness-inspired and encourages users to unwind in a creative way.
Known for its colorful and inspirational stationery and planners, Ban.do creates an interactive coloring book that doubles as the perfect self-reflective gift for the ongoing COVID-19 pandemic. In addition to their increased focus on physical health, consumers are prioritizing their mental health as they have more free time to dedicate to self development.
The Brighten Up Coloring book boasts 84 8" x 10' pages, and features artwork and inspirational quotes that are ready to personalize and color in. The coloring book promotes mindfulness with quotes like '"live your life with peace and kindness," "take up space" and "one step at a time." It also highlights the work of twelve independent artists and is made from sustainable GSM wood-free paper.
Mindfulness-Themed Coloring Books
Ban.do's Brighten Up Coloring Book Features Inspiring Quotes
Trend Themes
1. Mindfulness-themed Coloring Books - Disruptive innovation opportunity: Develop interactive coloring books that promote mental health and self-reflection.
2. Increased Focus on Mental Health - Disruptive innovation opportunity: Create products and services that prioritize mental well-being and self-development.
3. Sustainable GSM Wood-free Paper - Disruptive innovation opportunity: Explore eco-friendly alternatives to traditional paper products for a more sustainable future.
Industry Implications
1. Stationery and Planners - Disruptive innovation opportunity: Integrate mindfulness and self-reflection aspects into stationery and planner designs.
2. Art and Craft Supplies - Disruptive innovation opportunity: Develop art supplies specifically tailored to mindfulness-themed coloring books.
3. Self-development and Wellness - Disruptive innovation opportunity: Offer products and services that facilitate mental well-being and personal growth.