AMO, a dutch design studio, create a bright red tunnel runway and matching bright red floating squares for Prada's Spring/Summer 2022 collection. The menswear line was revealed on the stand-out platforms to showcase the Italian brand's luxurious and dramatic collection.
The platforms were installed on a beach in Sardinia, while the runway was stationed at the OMA-designed exhibition space in Milan. Models were photographed and filmed wearing Prada's latest innovations to advertise the collection. The red tunnel runway featured angular sides to contrast the models' outfits as they walked through. Models were also shown seated on island-like floating squares amidst the ocean, creating an expansive background. AMO aimed to represent a world without constrictions through the infinite coastal landscape.
Striking Red Runway Tunnels
AMO Created a Bright Red Tunnel Runway for Prada's Latest Collection
Trend Themes
1. Red Runway Innovations - Opportunity to disrupt the runway industry through the use of bright and bold colors in runway designs.
2. Luxurious Exhibition Spaces - Disruptive innovation opportunity for event and exhibition spaces to create luxurious environments and showcase fashion brands in unique settings.
3. Innovative Fashion Advertising - Opportunity to disrupt traditional fashion advertising by utilizing unique and creative methods, such as models on floating squares in an expansive outdoor setting.
Industry Implications
1. Fashion Runway Industry - The use of bright and bold colors in runway design can disrupt the traditional runway industry and create unique experiences for fashion audiences.
2. Event and Exhibition Spaces Industry - The creation of luxurious and unique spaces for brand exhibitions and events can disrupt the traditional event and exhibition industry.
3. Fashion Advertising Industry - The utilization of unique and creative advertising methods can disrupt the traditional fashion advertising industry and create brand awareness in innovative ways.