Mattel is known for collaborating with some of the biggest names in fashion and this past spring the toy brand teamed up with the famed US fashion house Oscar de la Renta to create a collectible bridal Barbie. While the limited-edition doll is certainly pricier other versions, the toy provides an easily accessible way for consumers to celebrate their love of haute couture.
The limited-edition Gold Label Barbie doll sports a glamorous ivory gown inspired by Oscar del la Renta's spring 2014 brial show. The dress boasts a chiffon trumpet silhouette with a guipure lace overlay. To give the dress a touch of 'something blue,' the designer added several tiers of light blue tulle. Finally, bridal Barbie completes the look with a chignon hair-do, golden pumps and a feminine bouquet.
With only 10,000 of the dolls available worldwide, the designer-clad Barbie is any fashionista's dream come true.
Bridal Gown Dolls
The Oscar de la Renta Bridal Barbie Wears a Designer Wedding Dress
Trend Themes
1. Designer Collaboration Toys - Opportunity for toy brands to collaborate with renowned fashion designers to create limited-edition collectibles.
2. Fashion-inspired Dolls - Demand for dolls that reflect the latest fashion trends, allowing consumers to celebrate their love for haute couture.
3. Limited-edition Collectibles - Growth in popularity of limited-edition dolls that offer exclusivity and appeal to dedicated collectors.
Industry Implications
1. Toy Manufacturing - Manufacturers can explore partnerships with fashion houses to create designer dolls and capitalize on the demand for fashion-inspired toys.
2. Fashion Retail - Retailers can leverage the popularity of fashion-inspired dolls by collaborating with toy brands to offer exclusive product lines.
3. Collectibles Market - The collectibles market can expand by partnering with renowned fashion designers to create limited-edition dolls that appeal to collectors.