Nasty Gal launched a bridal and occasions collection of its own that shares pieces starting at £8, appealing to youthful brides and guests who want accessible styles for in-person or virtual ceremonies. Arriving just in time for this year's wedding season, the collection shares everything from dresses and pyjamas to shoes and underwear, as well as t-shirts and hoodies with playful sayings.
One of the standouts from the bridal and occasions collection is the Fringe Bridal Batwing Sleeve Mini Dress, which includes feather detailing, a crew neckline, long sleeves and cuffs with button closures.
The collection also includes an assortment of prom and graduation dresses, going out jumpsuits, coordinated sets, tailored suits and more.
Youthful Bridal Collections
Nasty Gal Launched a Bridal & Occasions Collection for Wedding Season
Trend Themes
1. Youthful Bridal Collections - There is an opportunity for other retailers to launch youthful bridal collections to cater to the younger generation of brides who want accessible styles for weddings and other special occasions.
2. Affordable Occasion Wear - There is an opportunity for retailers to launch affordable occasion wear collections for both in-person and virtual events, making style accessible to a wider audience.
3. Online Bridal Retail - There is an opportunity for online bridal retailers to target the younger, more budget-conscious audience by offering stylish, affordable bridal wear with fast and convenient delivery options.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on these trends by launching collections of youth-oriented bridal wear and affordable occasion wear.
2. Online Retail - The online retail industry can capitalize on these trends by targeting the younger, budget-conscious audience with convenient and fast delivery options.
3. Bridal Retail - The bridal retail industry can capitalize on these trends by offering more affordable bridal wear options that appeal to a younger audience.