Luxury watchmaker Bremont has partnered with the Bimini Biological Field Station Foundation and Laird Hamilton to launch the 'Waterman Apex' timepiece. The new watch was developed to celebrate World Ocean Month, and serves to draw attention to issues related to ocean conservation. As a result, the watch features a light blue and navy color combination and a bespoke rotor that features an ocean wave design.
The watch features a 43mm Bremont 'Trip-Tick' case and a uni-directional GMT bezel. In addition, the piece comes with Bremont's signature anti-shock movement technology. In terms of power, the Waterman Apex comes equipped with a modified caliber 11 1/2" BE-92-AV automatic movement. This particular movement features a 42-hour power reserve and a unique Nivaflex mainspring.
Ocean-Themed Luxury Watches
Bremont Launches the Perfect Seafaring Dive Watch, the Waterman Apex
Trend Themes
1. Ocean Conservation - The launch of the 'Waterman Apex' timepiece by Bremont draws attention to issues related to ocean conservation, creating opportunities for marketing sustainable luxury products to eco-conscious consumers.
2. Rugged Luxury - The 'Waterman Apex' timepiece by Bremont features anti-shock technology and a uni-directional GMT bezel, suggesting an opportunity for developing rugged luxury products for outdoor enthusiasts.
3. Brand Partnership - The partnership between Bremont, the Bimini Biological Field Station Foundation, and Laird Hamilton to launch the 'Waterman Apex' timepiece represents an opportunity for companies with aligned values and similar customer demographics to collaborate and create unique products.
Industry Implications
1. Luxury Watchmaking - The launch of the 'Waterman Apex' timepiece by Bremont serves as an opportunity for luxury watchmakers to incorporate sustainable and eco-conscious design into their products while appealing to consumers focused on ocean conservation.
2. Outdoor Retail - The rugged luxury features of the 'Waterman Apex' timepiece by Bremont suggest an opportunity for outdoor retailers to develop high-end products that emphasize functionally while still providing a luxury experience.
3. Conservation Nonprofits - The partnership between Bremont, the Bimini Biological Field Station Foundation, and Laird Hamilton to launch the 'Waterman Apex' timepiece represents an opportunity for conservation nonprofits to collaborate with luxury brands to raise awareness and funding for environmental issues.