Crafting Plastics and Office MMK teamed up to create the BreaZea room divider. This innovative room divider is 3D-printed from bioplastic. The space divider is currently on show at Salone del Mobile.
The BreaZea doubles as a room divider and room refresher due to its scent-infused material. Boasting an organic shape, the 3D-printed divider was created using one of Crafting Plastics' Nuatan bioplastics, made from a blend of PLA and PHA biopolymer groups. BreaZea is part of a larger project that began in 2018, which lets people smell bioplastics. The goal is to bring a new identity to the material through smell rather than structure and shape. The team sought a pleasant fresh wood scent for people to associate with the material.
Scented Bioplastic Room Dividers
The BreaZea Was Created by Crafting Plastics and Office MMK
Trend Themes
1. Bioplastic 3D Printing - Opportunities for startups that develop 3D-printing techniques using bioplastics with unique features such as scent infusions.
2. Sustainable Room Dividers - Opportunities for interior design firms and manufacturers to create multi-functional, sustainable room dividers that are aesthetically pleasing and environmentally friendly.
3. Scent Marketing - Opportunities for companies in various industries to explore translating their brand identity, products, or services, into unique scents for sensory marketing purposes.
Industry Implications
1. Sustainable Materials Manufacturing - Manufacturing companies that specialize in the production of sustainable materials such as bioplastics can partner with interior design firms to produce sustainable room dividers with unique features such as scent-infused plastics.
2. Interior Design - Interior designers can incorporate multi-functional, sustainable room dividers in their designs to appeal to eco-conscious consumers looking for stylish and sustainable home decor solutions.
3. Fragrance Industry - Fragrance companies can partner with interior design firms and bioplastics manufacturers to create custom fragrances for use in room dividers and other sensory marketing applications.