The BreaZea Was Created by Crafting Plastics and Office MMK
Elena Rahman — September 8, 2021 — Eco
References: salonemilano.it & dezeen
Crafting Plastics and Office MMK teamed up to create the BreaZea room divider. This innovative room divider is 3D-printed from bioplastic. The space divider is currently on show at Salone del Mobile.
The BreaZea doubles as a room divider and room refresher due to its scent-infused material. Boasting an organic shape, the 3D-printed divider was created using one of Crafting Plastics' Nuatan bioplastics, made from a blend of PLA and PHA biopolymer groups. BreaZea is part of a larger project that began in 2018, which lets people smell bioplastics. The goal is to bring a new identity to the material through smell rather than structure and shape. The team sought a pleasant fresh wood scent for people to associate with the material.
Image Credit: Crafting Plastics and Office MMK
The BreaZea doubles as a room divider and room refresher due to its scent-infused material. Boasting an organic shape, the 3D-printed divider was created using one of Crafting Plastics' Nuatan bioplastics, made from a blend of PLA and PHA biopolymer groups. BreaZea is part of a larger project that began in 2018, which lets people smell bioplastics. The goal is to bring a new identity to the material through smell rather than structure and shape. The team sought a pleasant fresh wood scent for people to associate with the material.
Image Credit: Crafting Plastics and Office MMK
Trend Themes
1. Bioplastic 3D Printing - Opportunities for startups that develop 3D-printing techniques using bioplastics with unique features such as scent infusions.
2. Sustainable Room Dividers - Opportunities for interior design firms and manufacturers to create multi-functional, sustainable room dividers that are aesthetically pleasing and environmentally friendly.
3. Scent Marketing - Opportunities for companies in various industries to explore translating their brand identity, products, or services, into unique scents for sensory marketing purposes.
Industry Implications
1. Sustainable Materials Manufacturing - Manufacturing companies that specialize in the production of sustainable materials such as bioplastics can partner with interior design firms to produce sustainable room dividers with unique features such as scent-infused plastics.
2. Interior Design - Interior designers can incorporate multi-functional, sustainable room dividers in their designs to appeal to eco-conscious consumers looking for stylish and sustainable home decor solutions.
3. Fragrance Industry - Fragrance companies can partner with interior design firms and bioplastics manufacturers to create custom fragrances for use in room dividers and other sensory marketing applications.
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