The North Face will launch a new line of 'FUTURELIGHT' breathable outerwear. The new line was created due to feedback from The North Face's Global Athlete Team, where a request was made for gear that is able to address changes in temperature which may occur throughout the course of a day. The FUTURELIGHT breathable outerwear line will be available on October 1st on the company's website, as well as at certain locations in Japan.
The materials used were created to be 20 times more breathable than the previous waterproof materials used by the company. The new breathability is due to nano-level holes in polyurethane fabric, which allows air to channel through the clothing. The gear in the collections will be available in orange, pink and black colors.
Waterproof-Breathable Outerwear
The North Face Will Release Its 'FUTURELIGHT' Line of Outdoor Gear
Trend Themes
1. Breathable Outerwear - The development of nano-level holes in polyurethane fabric creates opportunities for more breathable outerwear.
2. Temperature-adaptive Gear - Creating gear that can address changes in temperature throughout the day presents opportunities for versatile outdoor apparel.
3. Improved Waterproof Materials - Developing materials that are 20 times more breathable than previous waterproof materials allows for enhanced performance in outdoor gear.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can explore the use of nano-level holes in fabric to create more breathable and temperature-adaptive gear.
2. Sports and Recreation - Companies involved in sports and recreation can capitalize on the demand for temperature-adaptive outerwear that can withstand shifting climates.
3. Fashion and Retail - The fashion and retail industry can benefit from the development of improved waterproof materials, offering customers more functional and stylish options for outerwear.