If you've ever wished you could wear jeans to the office, here's your chance. Lee, the jeans company is reminded anyone with a heart for giving to don their denim this Friday in support of Breast Cancer Awareness. While everyone else goes pink this month, Lee knows that not everyone is so comfortable in the hue, particularly men, no matter how charitable they are. "Jeans are the perfect clothes for planting seeds of hope," according to the Savvy Giver.
Cast aside your dress pants, and jump into your favorite jeans. It's perfectly excusable to your your denim duds to work, so whether you're CEO Simon or Cubicle Connie, tomorrow's your chance to transform into Denim Dan or Jean-Sporting Jan.
$5 from each pair of Lee jeans purchased will go towards Breast Cancer research foundations. Now what would be extraordinary would a boss who orders a pair for each company employee.... that would really rock!
Love the idea of jeans for breast cancer? Check out these other brands who think pink in October:
Breast Excuse For Jeans
Denim Day For Breast Cancer
Trend Themes
1. Denim for Charity - Bringing awareness to charitable causes through clothing, offering potential for companies to partner with charities and offer incentives to customers.
2. Casualizing the Workplace - Changing traditional office dress codes to allow for more casual attire, opening up potential for brands to create stylish yet professional clothing lines.
3. Cause-based Marketing - Using a brand's platform and reach to raise awareness and funds for important causes, providing opportunities to build brand loyalty and attract socially conscious customers.
Industry Implications
1. Fashion/apparel - Developing fashionable yet practical clothing that can be worn for casual and professional purposes alike, creating partnerships with charitable organizations to promote social causes.
2. Nonprofit/charitable Organizations - Partnering with brands to create cause-based marketing campaigns, leveraging social media and influencer collaborations to raise awareness and increase funding for important social issues.
3. Corporate Social Responsibility (CSR) - Incorporating cause-based marketing and charitable giving initiatives into a company's overall business strategy, increasing brand reputation and attracting socially conscious customers.