October is Breast Cancer Awareness month, and we've seen a huge collection of businesses using the opportunity to offer products and services for the cause. Joining the array of pink products on the market is the limited edition Pink Zune, the product of collaboration between Microsoft and Ford's Warriors in Pink charity.
Unlike most companies who only donate part of the proceeds, 100% of the $250 pink Zune sales will go to the Susan G. Komen for the Cure foundation, the organization Warriors in Pink supports.
The majority of business make use of October to market their goods for breast cancer awareness, but Ford is a year round supporter. Back in August, Trend Hunter featured the Ford Warriors in Pink Mustang:
Ford & Microsoft Team For Breast Cancer
Pink Zune
Trend Themes
1. Breast Cancer Awareness Products - Collaboration between companies and charities to offer products that support breast cancer awareness and donate proceeds to related organizations.
2. Limited Edition Collaborations - Companies partnering together to create unique, limited edition products for a specific cause or charity.
3. Year-round Cause Support - Businesses demonstrating commitment to a cause by promoting and supporting it throughout the year, not just during designated awareness months.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to collaborate with charities and create limited edition products that support a cause.
2. Automotive - Automotive companies can partner with charities to develop special edition vehicles or accessories that raise awareness and funds for a cause.
3. Non-profit - Non-profit organizations can forge collaborations with companies to design and sell co-branded merchandise, generating funds for their cause.