October is Breast Cancer Awareness Month and many brands are marking this with limited-edition releases, fundraising, donations, and educational campaigns.
Jewelry brand Hey Harper launched a limited edition collection on October 1st, in partnership with Breast International Group (also known as BIG) which is an international not-for-profit association that has operated for over 20 years. For October 2022, BIG launched the new campaign 'Missing' which highlights that despite remarkable medical advances, there are still no sure cure for breast cancer.
The capsule consists of three necklaces that "celebrate the power and resilience of women." The names of these designs reflect this. They are called Fearless, Victory, and Strength. Hey Harper will be donating 50% of the profits from this breast cancer awareness collection to BIG.
Breast Cancer Awareness Necklaces
Hey Harper is Partnering Up with Breast International Group
Trend Themes
1. Breast Cancer Awareness Partnerships - There is a growing trend of brands partnering with organizations to raise awareness and funds for breast cancer research.
2. Limited-edition Cause-related Collections - Brands are creating small, exclusive collections to show support for various causes and raise money for related organizations.
3. Female Empowerment Jewelry - Jewelry brands are creating designs that celebrate strength and resilience in women.
Industry Implications
1. Jewelry - Jewelry companies can create limited-edition collections that highlight important causes and partner with related organizations to raise funds.
2. Nonprofit - Nonprofits can seek out partnerships with brands to create exclusive products and raise awareness and funds for their cause.
3. Medical Research - Organizations focused on medical research can partner with brands to create unique initiatives that support their research and highlight awareness for important causes.