IHOP is introducing the Breakfast Family Feast as an at-home buffet experience that can easily be ordered during this stay-at-home period. The large assortment of breakfast foods includes multiple servings of scrambled eggs, hash browns, strips of hickory-smoked bacon and pork sausage links, which are packed in containers that can easily be delivered and set out on a breakfast counter. The Breakfast Family Feast also comes with a customer's choice of either a stack of buttermilk pancakes, Belgian Waffle triangles or French toast.
Recognizing that people are looking for easy ways to feed the whole family, restaurants like IHOP and others are scaling up their takeaway offerings, specifically to support households with large numbers of people who need to be fed at all hours of the day.
Quarantine-Friendly Breakfast Buffets
IHOP's Breakfast Family Feast Creates an At-Home Buffet
Trend Themes
1. At-home Buffet Experience - Restaurants are exploring the concept of at-home buffets to provide convenient and effortless meal options for families during the stay-at-home period.
2. Scaled-up Takeaway Offerings - Restaurants are expanding their takeaway options to cater to households with larger numbers of people who need to be fed at all hours of the day, while they stay at home.
3. Meal Kits for Group Dining - Restaurants can explore pre-packaged meal kits, offering a variety of food options suitable for group dining and cater to the needs of families during this period.
Industry Implications
1. Restaurant Industry - Restaurants can identify an opportunity to offer takeaway buffet experience through scaled-up service offerings and expand their customer base, particularly to families or groups.
2. Food Delivery Industry - The food delivery industry can explore collaborations with restaurants for large-group meal kit deliveries, providing convenient meal options for customers staying at home.
3. Convenience Store Industry - Convenience stores can explore expanded offerings for grab-and-go pre-packaged meals suitable for families or group dining, taking advantage of changing consumer needs during the stay-at-home period.