Headsets.com is giving away free Plantronics Discovery 925 Bluetooth headsets to people who are arrested for talking on a cellphone (without a headset) while driving.
The authors at OhGizmo say that "only the first 734 offenders will get the headsets and the offer is valid for US residents only."
This is a fine example of word-of-mouth marketing. A company does something stupid and the online world comps them some free advertising. You're welcome Headsets.com.
Jawbone did a similar viral campaign, but they only offered a $20 price reduction for their headsets.
Rewards For Breaking The Law
Free Bluetooth Headsets From Headsets.com
Trend Themes
1. Word-of-mouth Marketing - Opportunity to leverage user-generated content and viral campaigns for free advertising.
2. Viral Campaigns - Opportunity to create a buzz and generate brand awareness through unique and shareable promotions.
3. Innovative Promotions - Opportunity to attract attention by offering unique incentives for specific behaviors.
Industry Implications
1. Telecommunications - Opportunity for telecom companies to offer innovative promotions that encourage safe mobile phone usage.
2. Consumer Electronics - Opportunity for consumer electronics companies to leverage viral campaigns to create brand awareness and generate sales.
3. Advertising and Marketing - Opportunity for advertising agencies to develop word-of-mouth marketing strategies and viral campaigns for clients.