This break dancing robot is proof that robots can be programmed to do just about anything. Called the MANOI PF01, this robot knows how to work the dance floor.
Priced at $1500, he is 40 inches tall.
Impressively, he can even go from a headstand into the splits. Wow! I've see a lot of break dancers and I'm pretty sure that none of them could do that.
Implications - Using humor and irony is one of the surest ways to appeal to consumers. Not only does it portray businesses in a much more approachable light, it allows consumers to engage in a brief escape from everyday responsibilities. Consumers will recall such a company as one that was capable of evoking positive emotions.
Break Dancing Robots
Mechanical B-Boys Who Can Really Bust a Move
Trend Themes
1. Humor in Advertising - Leverage humor and irony in advertising to appeal to consumers and create a more approachable brand image
2. Engaging Consumer Emotions - Create advertising campaigns that evoke positive emotions in consumers, allowing them to escape everyday responsibilities
3. Programmed Entertainment - Develop robots and AI technology capable of performing various forms of entertainment, such as break dancing
Industry Implications
1. Advertising - Incorporate humor and irony into advertising campaigns to capture consumer attention and create a positive brand image
2. Entertainment - Explore the use of robots and AI in creating unique and engaging performative experiences
3. Robotics - Develop robots with advanced programming capabilities for entertainment purposes