The Los Angeles-based firm, BRCJ Designs, uses a unique blend of contemporary and traditional styles to create three original pieces of home decor. Typically, the firm focuses on large-scale projects; however, the company shifted to focus on smaller-scale family home designs as of late.
The food-safe Topography plate is ideal for a stand-out charcuterie board. Boasting concrete pools and grooves, this piece mimics rocky topography and features a sleek grey finish. The Spolia Coasters use broken pieces of molding cast in resin to create a jagged look. The modern coasters are available in square and circle shapes. Finally, the Ennis Tile Bookend was inspired by the Mayan Revival textile blocks. The geometric piece is available in concrete, steel, and resin.
Unconventional Home Decor Pieces
BRCJ Designs Launched Three Non-Traditional Takes on Decor Items
Trend Themes
1. Non-traditional Home Decor - BRCJ Designs is using a unique blend of contemporary and traditional styles to create original pieces of home decor, tapping into the trend of non-traditional home decor items.
2. Small-scale Home Design - BRCJ Designs shifted their focus from large-scale projects to small-scale family home designs, an emerging trend in the interior design industry.
3. Use of Natural Elements in Decor - BRCJ Designs uses natural elements, such as concrete and broken molding, to create unique pieces of decor, reflecting the trend of incorporating natural elements in home design.
Industry Implications
1. Home Decor Industry - BRCJ Designs' non-traditional approach to creating home decor items presents a disruptive innovation opportunity for the home decor industry.
2. Interior Design Industry - The trend towards small-scale home design represents a disruptive innovation opportunity for the interior design industry to cater to changing consumer preferences.
3. Construction Industry - The use of unconventional materials, such as broken molding and concrete, presents a disruptive innovation opportunity for the construction industry to explore alternative building materials.