As one of the most influential designers on the local scene, Pedro Andrade debuts Piet's Brazilian streetwear collection during São Paulo Fashion Week. The Spring/Summer 2019 is dubbed 'Montanha' which, translated from Portuguese, means 'Mountain.'
The silhouettes are largely utilitarian, boasting rugged designs, durable fabrics, and utility-focused elements. For Spring/Summer 2019, Pedro Andrade focused on bringing brand heritage to the forefront and thus, he used Piet's inaugural logo as one of the driving motifs for the Brazilian streetwear range.
In terms of materials, Andrade employed "traditional fabrics like wool and linen" with Cordura nylon. Due to this technical construction and the utilitarian silhouettes, Piet's Spring/Summer 2019 Brazilian streetwear line-up can be worn in urban environments, as well as during hiking and camping activities.
Photo Credits: Ze Takahashi/Fotosite
Luxe Brazilian Streetwear Runways
Piet Debuts Its Spring/Summer 2019 Line on the São Paulo Runway
Trend Themes
1. Brazilian Streetwear - Opportunity for fashion brands to incorporate utilitarian designs and materials for urban and outdoor environments.
2. Brand Heritage - Opportunity for businesses to leverage their original logos and motifs to drive new collections and products.
3. Technical Construction - Opportunity for brands to utilize durable and functional fabrics like Cordura nylon to create versatile, long-lasting designs.
Industry Implications
1. Fashion - Fashion brands can incorporate utilitarian designs and functionality into their collections to appeal to consumers seeking versatile and practical clothing options for both urban and outdoor environments.
2. Marketing and Advertising - Brand identity and heritage are important factors in defining and marketing products, and businesses can leverage these elements to drive interest and sales for new collections.
3. Outdoor Gear - Outdoor gear companies can explore collaborations with fashion brands to innovate and create versatile, functional designs that appeal to consumers seeking clothing and equipment that can be used for both urban and outdoor environments.