The Brazilian honey brand 'Coronel Zangao' had its visual identity designed by Raphael Sathler to reflect the traditional ways in which the honey was created.
As bee populations continue to decrease around the world, it is crucial that beekeeping practices and brands that sell honey are maintaining these processes in a way that is as sustainable as possible -- something that the COAPSUL company is able to do. The Brazilian honey is produced in a way that is safe for the bees and their "family economy," while offering a nutritious food substance for consumers. The artisanal honey's branding is simple, with plastic bottles and black and white labeling revealing its natural and traditional production processes.
Coronel Zangao honeys have a minimal impact on the environment while offering a flavorful product to consumers.
Sustainable Brazilian Honeys
This Honey Brand Adopts Traditional Production Techniques
Trend Themes
1. Sustainable Beekeeping Practices - There is an opportunity to develop beekeeping practices that prioritize the well-being of bees while ensuring a sustainable product for consumers.
2. Artisanal Food Products - Consumers are increasingly interested in food products that are produced using traditional and sustainable methods, creating an opportunity for artisanal honey brands like Coronel Zangao.
3. Eco-friendly Packaging - As consumers become more aware of environmental impact, there is a demand for sustainable packaging options, creating an opportunity for brands to innovate in this area.
Industry Implications
1. Food and Beverage Industry - Coronel Zangao's success highlights the opportunity for businesses in the food and beverage industry to prioritize sustainable and traditional production methods in their products.
2. Cosmetic Industry - With the focus on bees' well-being, there is an opportunity for eco-friendly cosmetics brands to prioritize honey as an ingredient and ensure sustainable sourcing.
3. Packaging Industry - As the demand for eco-friendly packaging options increases, there is an opportunity for companies in the packaging industry to create innovative and sustainable solutions.