The Brazilian Bum Bum Cream by Sol de Janeiro—a brand that brings Brazilian beauty traditions to the world—is available in a limited edition bundle through the Sephora marketplace. The formula, which is powered by various ingredients that are popular in South America, promises to visibly tighten and smooth the skin.
Sol de Janeiro infuses its Brazilian Bum Bum Cream with three hero ingredients. These are Cupuaçu Butter, Açaí Oil, and Coconut Oil. The Cupuaçu Butter locks in moisture and helps to restore skin elasticity, It can do so because it is packed with fatty acids, phytosterols, and polyphenols. Açaí Oil, on the other hand, is rich in antioxidants which help the skin to look and feel younger. Finally, coconut oil contributes to softening, conditioning, and moisturizing one's skin.
Brazilian-Informed Body Creams
Sol de Janeiro’s Brazilian Bum Bum Cream is Available at Sephora
Trend Themes
1. Brazilian Beauty Traditions - Sol de Janeiro is bringing Brazilian beauty traditions and ingredients to the world through its body cream products.
2. Natural Ingredients - Sol de Janeiro's use of natural and popular South American ingredients, such as cupuaçu butter, açaí oil, and coconut oil, is a disruptive innovation opportunity in the beauty industry.
3. Sustainable Beauty Products - Sol de Janeiro's focus on Brazilian beauty traditions and naturally sourced ingredients presents a disruptive innovation opportunity for creating sustainable beauty products.
Industry Implications
1. Beauty and Personal Care - Sol de Janeiro's Brazilian body cream products can disrupt and enhance the beauty and personal care industry through their use of unique and natural ingredients.
2. Natural Cosmetics - Sol de Janeiro's use of natural, South American ingredients presents a disruptive innovation opportunity in the natural cosmetics industry.
3. Sustainable Fashion and Beauty Industry - Sol de Janeiro's focus on using sustainably sourced ingredients presents an opportunity for innovation in the sustainable fashion and beauty industry.