Given the nature of these businesses, a well-curated and contemporary branded pharmacy aesthetic is key to enticing customers who have to pick up their prescription. Placebo is located in Athens, Greece and it has most certainly singled itself out with its stunning, circular building, and its natural light-optimizing design. Not only do these elements hint at an incredible eye for design, but they also tie in effortlessly into the wellness industry.
To finish off the incredibly stylish branded pharmacy identity, Placebo taps local creative firm Luminous Design Group who, in turn, embraces the expressive contemporary character of the business. The studio facilitates an identity that is based on the premise of optical illusion through somewhat of a minimalist color palette, strategic placement of motifs, and an abundance of textures.
In a certain way, the branded pharmacy is being recognized as a boutique as well.
Chic Circular Branded Pharmacies
Luminous Design Group Boasts the Style Aesthetic for Placebo
Trend Themes
1. Branded Boutique Pharmacies - The trend of creating branded pharmacies that aspire to the level of luxurious boutiques, with unique and stylish designs and aesthetics.
2. Optical Illusion Design - The trend of using optical illusions in the design of branded pharmacies, achieved through minimalist color palettes, strategic motif placement, and rich textures.
3. Natural Light Optimization - The trend of incorporating natural light optimization in the design of branded pharmacies, providing a bright and refreshing atmosphere that encourages wellness and health consciousness.
Industry Implications
1. Pharmacy - There is a disruptive innovation opportunity for pharmacies to differentiate themselves and appeal to customers by investing in stylish and unique design aesthetics, luxurious offerings, and customer experience enhancements.
2. Interior Design - The branded pharmacy trend represents a growing opportunity for interior designers to work with pharmacies and health-focused businesses to create customized and unique designs that enhance customer experience and differentiate from competitors.
3. Architecture - There is a growing demand for architects who specialize in health-focused businesses and can help create unique and aesthetically pleasing designs that promote wellness and health consciousness, as seen in the branded pharmacy trend.