Creative agency 'Zemoga' conceptualized a new guided shopping app for 'The North Face,' which provides each customer with a dedicated brand Sherpa. Although brands like The North Face offer loyalty programs, these kinds of rewards do not target customers who are only occasional shoppers. This app is designed to help The North Face build a loyal consumer base by layering experiences that bring value.
To help The North Face strengthen the ongoing relationship with its customers, Zemoga designed a guided shopping app. The app provides customers with a dedicated brand Sherpa who can help assist them with whatever their needs may be. The app is equipped with a two-way communication tool that allows the guide to provide advice, product recommendations and even help book trips.
The idea behind the app is to offer customers a loyalty perk that goes beyond discounts and coupons.
Guided Shopping Apps
This App Provides Shoppers with a Dedicated Brand Sherpa
Trend Themes
1. Guided Shopping Apps - The trend of creating guided shopping apps provides personalized assistance to customers, enhancing their shopping experience.
2. Dedicated Brand Sherpas - The trend of establishing dedicated brand Sherpas allows customers to receive expert advice, recommendations, and personalized assistance throughout their shopping journey.
3. Enhancing Loyalty Programs - The trend of enhancing loyalty programs with guided shopping apps helps brands build a loyal consumer base by offering valuable experiences beyond just discounts and coupons.
Industry Implications
1. E-commerce - The e-commerce industry can leverage guided shopping apps and dedicated brand Sherpas to provide personalized and enhanced shopping experiences for customers.
2. Retail - Retail companies can utilize guided shopping apps to strengthen their ongoing relationship with customers and offer a unique loyalty perk.
3. Travel and Adventure - The travel and adventure industry can explore disruptive innovation opportunities by incorporating guided shopping apps that help customers book trips and receive expert advice.