The Brabus 60 S Dragon Edition was designed for affluent Chinese drivers looking for a way to stand out on the road. The 60 S Dragon is actually a tuned version of the Mercedes-Benz S600. Brabus has made the S600 faster and more Chinese-friendly. On the speed front, the sedan's engine 6.0-liter V12 is now a 6.3-liter V12. Its max horsepower has been bumped from 621 to 730 and torque now tops out at 811 lb-ft as opposed to 728 lb-ft. All of these modifications are good for a 0-62 time of 4.2 seconds and a top speed north of 187 mph. Not bad for a luxury sedan.
Aesthetically, the Brabus 60 S Dragon Edition sports an aggressive body kit and a brown leather interior. As with most China-only special edition autos, the 60 S Dragon features gold-embroidered dragons on its headrests and a gold dragon badge on its grille.
Dragon-Loving Luxury Sedans
The Brabus 60 S Dragon Edition is a China Exclusive
Trend Themes
1. Tuned Luxury Vehicles - Disruptive innovation opportunity: Customizing luxury sedans with performance upgrades and unique aesthetic features tailored to specific markets.
2. China-exclusive Auto Editions - Disruptive innovation opportunity: Creating special edition vehicles for the affluent Chinese market, incorporating cultural elements and design motifs.
3. Increased Horsepower and Torque - Disruptive innovation opportunity: Enhancing the performance of luxury sedans by increasing engine power and torque, providing a thrilling driving experience.
Industry Implications
1. Automotive Customization - Disruptive innovation opportunity: Offering customized modifications and upgrades for luxury vehicles, catering to individual preferences and style.
2. Luxury Automotive - Disruptive innovation opportunity: Developing exclusive editions and limited-run vehicles with unique features to target luxury car enthusiasts.
3. Chinese Luxury Market - Disruptive innovation opportunity: Understanding and catering to the needs and preferences of affluent Chinese consumers in the automotive industry.