Vanity Fair Inc. has a bra-brand called the Vassarettes. They apparently also have an all-female band by the same name. Vanity Fair Inc. had a band competition and the winners get to rock out in nothing but their bras. The band consists of Emily (vocals, bass), Erin (vocals, guitar), Kai Elle (vocals, keytar) and Alexa (drums). Meet the gals at TheVassarettes.com.
Implications - Sexuality in the media is not uncommon, but its connotation has shifted from objectification to empowerment with the turn of the 21st century. As such, many companies are finding it much easier to advertise using scantily-clad women as it now has crossover appeal of the male and female demographic.
Bra-Branded Bands
Vanity Fair Supports 'The Vassarettes' Who Rock Out in Underwear
Trend Themes
1. Shifting Perceptions of Sexuality - The changing connotation of sexuality in the media has created opportunities for companies to use scantily-clad women in advertising with crossover appeal.
2. Empowerment in Marketing - Companies are leveraging the empowerment narrative to advertise using scantily-clad women, appealing to both male and female demographics.
3. Crossover Marketing Strategies - The use of scantily-clad women in advertising has become a successful crossover marketing strategy, appealing to both men and women.
Industry Implications
1. Fashion - The fashion industry can incorporate the concept of empowerment in marketing campaigns to target a broader audience with the use of scantily-clad models.
2. Entertainment - The entertainment industry can explore incorporating empowered portrayals of sexuality in media to attract a wider audience and generate buzz around their productions.
3. Advertising - The advertising industry can leverage the changing perceptions of sexuality to create provocative and empowering campaigns that resonate with a diverse audience.