When Gucci’s creative director Frida Giannini wanted to celebrate her award for International designer of the year from the Japanese Fashion Editors Club, she hit Le Baron nightclub.
The gallery includes party pictures of Japan’s fashion elite, and some of them appear to be wearing their bras as outerwear.
Is this a hint of things to come down the Gucci catwalk?
Implications - Retro fashion is always in, and during the Summer 2009 season, fashionistas aimed to channel 80s and 90s Madonna in their edgier evening looks. Style-conscious consumers made this inspiration materialize by using underwear as outerwear and adding statement accessories, corsets and bustiers, sky-high boots and avant-garde layering to their outfits.
Bra-Baring Clubwear
Underwear as Shirts at Gucci Award Show Afterparty
Trend Themes
1. Retro Fashion - The trend of using underwear as outerwear and channeling 80s and 90s Madonna in evening looks.
2. Statement Accessories - Fashionistas are adding statement accessories, corsets, bustiers, sky-high boots, and avant-garde layering to their outfits.
3. Edgy Evening Looks - Style-conscious consumers are embracing edgier evening looks by incorporating underwear as outerwear.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of using underwear as outerwear and creating statement accessories.
2. Lingerie - Lingerie brands can explore opportunities to create wearable pieces that blur the line between underwear and outerwear.
3. Nightclub/entertainment - Nightclubs and entertainment venues can embrace this trend by hosting events that encourage attendees to wear underwear as part of their outfits.