Entitled 'Boys Will Be Boys', this edgy image series by photographer João Arraes features a group of 7 model newcomers that include Natan Machado, Frederico Jobim and André Fellipe among others. The group of models channel their inner rebels while posing in studio and donning a primarily shirtless wardrobe of denim pieces and pierced jewellery accessories.
The 'Boys Will be Boys' image series by João Arraes graces the latest issue of
Brainstorm Mag. Outfitted by stylist Ana Parisi, the models sport a denim-enriched wardrobe of jeans, open collared shirts and body-conscious jumpsuit garments.
Groomed by Téo Miranda, the models embody an eccentrically elegant aesthetic in a photoshoot that endorses a strong sense of individuality. The fashion story's non-traditional translation of beauty targets a modern and youthful generation of style spectators.
Chromatic Rebel Portraits
The Boys Will Be Boys Image Series for Brainstorm Mag is Youthfully Edgy
Trend Themes
1. Youthful Rebellion - Opportunity for brands to tap into the desire for edgy and rebellious fashion among young consumers.
2. Individual Expression - Disruptive innovation opportunities exist for companies that promote and cater to unique and non-traditional styles of beauty.
3. Denim Revival - Potential for brands to capitalize on the resurgence of denim in the fashion industry, particularly among the younger demographic.
Industry Implications
1. Fashion - Companies in the fashion industry can explore new ways to incorporate rebellious and individualistic fashion trends.
2. Jewelry - Jewelry brands could align their products with the pierced jewelry accessories trend seen in the 'Boys Will Be Boys' image series.
3. Magazine Publishing - Opportunity for magazine publishers to feature more unconventional and non-traditional fashion stories that appeal to a modern and youthful generation.