Inspired by The Hunger Games, the Boy by Band of Outsiders SS '13 ready to wear collection attempted to make war beautiful.
As the models strutted down the runway covered in white war paint, the theatrical thematics of this collection were clear. Designer Scott Sternberg drew inspiration form tales that explore themes of war such as Battle Royale and the vastly popular The Hunger Games series. Taking these war motifs, he created a collection that capitalized utility with a laid-back Californian twist.
The garments were glorious in flowy silks, structured jackets and detailing with bold clasps. The color palette was muted with army greens, printed sky blues and chambray. With this take on beautifying battles, the Boy by Band of Outsiders SS '13 collection puts up a good fight.
Beautified Battle Gear
The Boy by Band of Outsiders SS '13 Collection Channels Survival
Trend Themes
1. War-inspired Fashion - The trend of creating fashion collections inspired by war themes like The Hunger Games and Battle Royale opens up opportunities for disruptive innovation in the fashion industry.
2. Utility Fashion - The trend of combining utility and functionality with fashion creates opportunities for disruptive innovation in the fashion industry by providing practical and stylish clothing options.
3. Muted Color Palette - The trend of using muted colors like army greens, printed sky blues, and chambray in fashion collections allows for disruptive innovation in the color industry by creating unique and subtle shades.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating war-inspired themes, utility designs, and muted color palettes into their collections.
2. Entertainment - The entertainment industry can capitalize on the popularity of war-themed movies and books like The Hunger Games by collaborating with fashion brands to create special collections and merchandise.
3. Beauty - The beauty industry can tap into the trend of war-inspired fashion by creating makeup and cosmetic products that complement and enhance the aesthetic of these collections.