'Mili-Tech' boxer shorts offer functions that most others do not, making them ideal for anyone who partakes in physical activity or has sensitive skin.
The boxers were designed with both style and function in mind, and as a result forgo the loose boxer shorts style for one that is more tight-fit and comfortable. Due to the boxers' design and material they are able to regulate heat, are odorless, are made with anti-itching technology, do not ride up, are soft, tear proof and dry faster than other boxers.
While the boxer shorts would be most ideal for individuals who are highly active, anyone is able to benefit from the many benefits these shorts are able to offer.
Adaptive Boxer Shorts
The 'Mili-Tech' Boxers Provide a Multitude of Functions
Trend Themes
1. Multifunctional Performance Apparel - There is a disruptive innovation opportunity to create more multifunctional apparel like the 'Mili-Tech' boxers that offer a multitude of benefits for physical activity and sensitive skin.
2. Material Innovation for Comfort - There is an opportunity to innovate materials that regulate heat, are odorless, anti-itching, tear proof and dry fast for underwear and other clothing items.
3. Athleisure Wear - The 'Mili-Tech' boxers demonstrate a growing trend towards more comfortable clothing options for all, not just athletes, and a disruptor could leverage this trend for new apparel lines.
Industry Implications
1. Athletic Apparel - Companies that specialize in athletic apparel, such as Under Armour and Nike, should keep an eye on this trend for creating innovative and comfortable performance underwear.
2. Textile Manufacturing - Textile manufacturers should consider opportunities to innovate new materials for apparel, such as materials used in the 'Mili-Tech' boxers.
3. Ecommerce - Ecommerce companies could profit from a growing trend in comfortable performance apparel, like athleisure wear targeted for wider audiences.