Boutique caterers Bompas & Parr created a rather special drive-through restaurant—Monnow Valley Drive Thru and Drive In Movie Theatre—for the Abergavenny Food Festival. Boy, did they pull it off. I think it remains one of the best mobile eating experiences ever.
Not only did they create a pop-up drive-through restaurant and movie theater, Bompas & Parr ensured the feeling of cool was carried throughout the experience with custom ‘Happy Meal’ boxes designed by CZWG Architects.
Films such as "Pulp Fiction" were screened and a hot dog-eating contest took place. There were even food based performances from The Flock of Burgers, including their food-based performance called "The Prance of the Burgers."
Gourmet Drive-Throughs
Pop-Up Monnow Valley Drive Thru & Drive In Movie Theatre
Trend Themes
1. Gourmet Drive-throughs - Drive-through restaurants with high-quality gourmet food offerings for consumers on-the-go.
2. Pop-up Drive-in Theaters - Outdoor movie theaters where people can enjoy films and food from their cars in a social-distanced setting.
3. Food-based Entertainment - Performance art using food as an attention-grabbing element in creative ways.
Industry Implications
1. Food Service Industry - Creating innovative and elevated dining experiences for consumers who want high-quality food while on-the-go
2. Entertainment Industry - Developing new and creative ways to bring people together while maintaining social distancing measures, such as pop-up drive-in theaters.
3. Event Planning Industry - Incorporating unique food-based entertainment into event planning to create memorable and interactive experiences for attendees.