The Bos Sparkling iced teas are the latest creation from Bos Brands that will offer consumers a different way to enjoy the classic flavor of tea in a convenient, prepackaged way. The new tea drinks are made with the brand's signature organic rooibos, which is reported by the brand to be packed with antioxidants without skimping on premium flavor. The drinks will come in three flavor options including White Peach & Elderflower, Blueberry & Jasmine and Pineapple & Coconut, which are all free from added sweeteners.
The Bos Sparkling iced teas were spoken on by Managing Directors of Bos USA James Moss who said, "There is a joyful energy and superfood vitality at the heart of the Bos experience and in both our vibrant beverage lines. We are so excited to help consumers savor and celebrate the little moments – or bubbles – in life with our newest variety, unsweetened sparkling iced teas."
Sparkling Rooibos Beverages
The Bos Sparkling Iced Teas are Unsweetened yet Flavorful
Trend Themes
1. Unsweetened Beverages - There is an opportunity for innovation in creating more unsweetened yet flavorful beverages using natural ingredients like rooibos.
2. Sparkling Tea - The trend of carbonated beverages can be extended to tea to create new and unique refreshing drinks.
3. Organic Ingredients - The increasing demand for organic and natural products presents an opportunity for using organic rooibos in different types of beverages.
Industry Implications
1. Beverage Industry - The beverage industry should explore more ways to use natural, organic ingredients in creating unsweetened beverages in unique packaging and carbonated forms.
2. Health Food Industry - The health food industry can capitalize on the antioxidant benefits of rooibos by incorporating it into more products like snacks, bars, and supplements.
3. Convenience Store Industry - Convenience stores can expand their beverage offerings to include healthier, organic options like the Bos Sparkling iced teas to cater to health-conscious customers.