Bojangles is stepping into August with two exciting new offerings: the Bo's Carolina Gold Chicken Sandwich and new Bo's BBQ Chicken Sandwich.
For a limited time, Bojangles has decided to offer a twist on its signature Bo's Chicken Sandwich. Both of the new varieties starts with a traditional Bo's Chicken Sandwich, which features a crispy-fried buttermilk chicken breast and two thick-cut dill pickles on a toasted bakery bun. The new Carolina Gold version also features the brand's Carolina Gold sauce instead of mayo, which is described by the brand as "a sweet and tangy combination of yellow mustard, apple cider vinegar and hints of smoke, molasses, and tomato." On the other hand, the BBQ version adds coleslaw and swaps mayo for a sweet and smoky BBQ sauce.
Both the Bo's Carolina Gold Chicken Sandwich and new Bo's BBQ Chicken Sandwich are available now.
Mustard-Infused Chicken Sandwiches
Bojangles Just Added a New Bo's Carolina Gold Chicken Sandwich
Trend Themes
1. Sauce-infused Sandwiches - The introduction of the Carolina Gold and BBQ versions of Bojangles' Bo's Chicken Sandwich showcases the trend of incorporating unique sauces into traditional sandwiches.
2. Flavor Variation - Bojangles' decision to offer two different flavor variations of its signature sandwich reflects the trend of providing customers with a variety of taste options.
3. Limited-time Offerings - The temporary availability of the Bo's Carolina Gold Chicken Sandwich and new Bo's BBQ Chicken Sandwich taps into the trend of creating a sense of urgency and exclusivity for customers.
Industry Implications
1. Fast Food - The fast food industry can explore innovative ways to incorporate unique sauces and flavors into their existing sandwich offerings.
2. QSR - Quick-service restaurants have an opportunity to introduce limited-time offerings to keep customers engaged and interested in their menus.
3. Foodservice - The foodservice industry can learn from Bojangles' example and experiment with different flavors and variations to attract customers and differentiate themselves from competitors.