Samsung is debuting a new ‘Bora Purple’ colorway for its ‘Samsung Galaxy S22’ smartphone. The ‘Bora Purple Galaxy S22’ comes dressed in a pastel purple colorway, joining the list of phones like the ‘Galaxy S9,’ ‘Galaxy S8,’ and ‘Galaxy Z Flip 3’ that have gotten a similar purple treatment. ‘Bora’ translates to purple in Korean, so the colorway’s name actually means "Purple Purple."
Samsung associates ‘Bora Purple’ with the idea of "embracing individuality, pushing boundaries and relentlessly innovating under the philosophy of openness." The colorway comes as a part of the 'Unpacked' event, a summer event where Samsung is known to launch new products. The brand new iteration of the ‘Samsung Galaxy S22’ will launch on August 10 at a price point of $799, appealing to consumers who are fans of the soft color.
Pastel Purple Smartphones
Samsung Debuts the 'Samsung Galaxy S22' in 'Bora Purple'
Trend Themes
1. Pastel Colored Electronics - The trend of releasing pastel colored electronics continues with Samsung debuting its 'Samsung Galaxy S22' in a muted purple colorway, opening the door for other companies to explore more pastel options for their products.
2. Personalized Smartphone Colors - Samsung's association of the 'Bora Purple' colorway with embracing individuality suggests a potential trend of offering consumers more personalized color options for their smartphones.
3. Colorway-themed Product Launches - Samsung's 'Unpacked' event featuring the debut of the 'Bora Purple Galaxy S22' suggests a potential trend of creating themed product launches around specific colorways or aesthetic choices.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers have the opportunity to cater to consumers looking for more unique color options for their devices, potentially leading to increased sales and brand loyalty.
2. Consumer Electronics Retail - Retailers of consumer electronics have the opportunity to capitalize on the trend of pastel colors for electronics by offering devices in a variety of muted and soft tones to appeal to a wider range of consumers.
3. Marketing and Branding - The trend of colorway-themed product launches provides an opportunity for marketing and branding experts to explore new ways to build hype and excitement around product releases, potentially increasing sales and brand recognition.