Pro-golfer Brandt Jobe is serving as the celebrity ambassador for Boomer Natural Wellness -- a Las Vegas-based CBD company that aims to improve the health and well being of consumers.
Jobe has one of the most recognizable names from the PGA Champions Tour, boasting 14 professional wins. Jobe makes a case for the use of CBD, stating that "Using Boomer Natural Wellness products, completely free of THC, helps me keep pain-free and focused so I can perform at my best at all times." Jobe later adds that using CBD alleviates the need for him to use pain killers, calling for a more mindful and natural solution to the aches and pains that occur as a result of being a professional athlete.
Having a spokesperson from an older demographic, specifically a well-respected athlete might encourage hesitant boomers to reap the benefits of CBD.
Golfer-Endorsed CBD Products
Brandt Jobe is the Celebrity Ambassador for Boomer Natural Wellness
Trend Themes
1. Boomer Natural Wellness - Boomer Natural Wellness seeks to improve the health and well-being of consumers through CBD products, gaining credibility by having a celebrity ambassador from the golf industry.
2. CBD in Professional Sports - The use of CBD by professional athletes, like Brandt Jobe, is becoming more prevalent as a natural alternative to painkillers, opening up opportunities for CBD companies to target this market.
3. Mindful and Natural Health Solutions - With the endorsement of Brandt Jobe, the use of CBD as a more mindful and natural solution for pain relief is gaining traction among consumers, providing opportunities for businesses in the wellness industry.
Industry Implications
1. CBD Industry - The CBD industry has the potential to grow as more professional athletes endorse and use CBD products, creating disruption in the healthcare and wellness markets.
2. Sports and Fitness Industry - The sports and fitness industry could benefit from the growing acceptance of CBD as a natural pain relief option, opening up new market segments and product possibilities.
3. Consumer Wellness Industry - The consumer wellness industry stands to gain from the trend of using CBD as a natural alternative to painkillers, providing opportunities for innovative products and services focused on holistic health and well-being.