Annually, the 'Wausau Boomer Expo' is hosted, giving brands, small start-ups and more the opportunity to market their goods and services to a demographic with "the largest disposable income of any age group."
Located in the Central Wisconsin region, this event allows for booths of all kinds, as long as they have something valuable to offer the thousands of Boomers in attendance. This includes services surrounding senior housing and organizations, assisted living options, mobility, insurance, health and fitness, real estate and travel.
In addition, the Wausau Boomer Expo welcomes computer and other technology products, fashion accessories and apparel, as well as those that help with gardening and organization. In addition to offering a space to pitch a booth, the 'Wausau Boomer Expo advertises through multiple media outlets to ensure a high attendance.
Profitable Boomer Expositions
This Event Gives Brands the Chance to Sell to Consumers Over 50
Trend Themes
1. Senior Marketing - Opportunities for brands to market goods and services specifically to the growing demographic of consumers over 50.
2. Boomer Expos - The rise of events and expositions dedicated to catering to the needs and interests of the baby boomer generation.
3. Senior Lifestyle Services - The demand for services surrounding senior housing, assisted living, mobility, insurance, health and fitness, real estate, and travel.
Industry Implications
1. Event Planning - The event planning industry can cater to the specific needs of boomer expos and create experiences tailored to the baby boomer demographic.
2. Personal Finance - Opportunities for financial institutions and personal finance services to target the baby boomer demographic, given their large disposable income.
3. Technology and Gadgets - The tech industry can tap into the market of boomers by developing technology products specifically designed for their needs and interests.