This Booking.com ad is a new commercial promoting the site as the place to find exactly what you’re looking for, from hotels with nice fuzzy slippers to hostels with ice. This commercial doesn't brag about having the best deals on exotic resort hotels with jet-skiing or scuba diving. This Booking.com ad promotes the simple pleasures like pools, fruity drink accessories, smelly soaps and plush carpets and helps people find hotels with that one small thing that only they really want.
This Booking.com ad is both funny and endearing in how it celebrates traveler quirks and preferences, and it validates people and tells them that it’s okay to love things like eggs at the buffet and hot tubs with jets.
Quirky Traveler Preference Ads
This Booking.com Ad Gets Excited Over the Small Things
Trend Themes
1. Preference-based Marketing - There is an opportunity for companies to market their products and services based on individual preferences and quirks, rather than generic features and benefits.
2. Validation of Personal Preferences - By acknowledging and celebrating individual preferences, companies can build stronger connections with customers and create a more personalized customer experience.
3. Humor-driven Advertising - Businesses can utilize humor in their advertising to create a more engaging and memorable message that resonates with their audience.
Industry Implications
1. Hospitality Industry - Hotels and other lodging providers can differentiate themselves by promoting the unique amenities and features that cater to individual traveler preferences.
2. Marketing and Advertising Industry - With the rise of preference-based marketing, there is an opportunity for marketing and advertising agencies to specialize in creating personalized campaigns that appeal to specific customer demographics.
3. Consumer Goods Industry - Companies that produce products such as food, drinks, and personal care items can tap into the trend of validation of personal preferences by creating products with features that speak to individual consumer quirks and preferences.