Rethink Breast Cancer, an organization that's dedicated to empowering young people who are affected by breast cancer through interactive campaigns, innovative educational support, and much more, recently launched Boobyball: Into the Ocean.
Rethink hosted fundraisers throughout major Canadian cities in order to draw as much attraction as possible to the campaign, with events in Calgary, Ottawa, Vancouver, and Toronto.
Being the biggest city in the country, Toronto saw one of the largest events, with thousands of attendees flocking to Rebel nightclub in their finest sea-themed attire. Throughout the event, attendees had the chance to sip a variety of themed cocktails, get the perfect group shots in branded photo booths, and even take part in an augmented reality dining experience hosted by Yelp and The World's Smallest Chef.
With a DJ spinning in the center of the transformed space, an elegant red carpet leading guests inside, and plenty of sea-themed drinks and appetizers to go around, the fundraiser enabled attendees to show their support for a great cause while celebrating in style.
Sea-Themed Fundraisers
Toronto's 2019 Boobyball Raised Funds and Awareness for Breast Cancer
Trend Themes
1. Interactive Fundraisers - Organizations can host interactive fundraisers, such as Boobyball, to draw attention and raise funds for their cause.
2. Themed Cocktails - Themed cocktails can enhance the experience of attendees at fundraisers and events.
3. Augmented Reality Experiences - Augmented reality experiences, such as the dining experience hosted by Yelp and The World's Smallest Chef, can add a unique and immersive element to events.
Industry Implications
1. Non-profit - Non-profit organizations can utilize interactive fundraisers and themed cocktails to creatively raise funds for their cause.
2. Hospitality - Hospitality industry can incorporate augmented reality experiences to create immersive experiences for customers.
3. Event Planning - Event planning industry can explore new ways to enhance events through the use of themed cocktails and immersive experiences.