There's Bonds hi waist underwear, and there's Bonds lo waist underwear. They should get along together, but they're so different. Lo makes fun of Hi and calls her "granny panties", while hi stabs lo in the back and sends a tip to Perez Hilton saying that "lo is a ho".
The best way to settle things is an old fashioned dance off!
Check out the above video to see what happens and who wins the battle.
The new Australian commercial for Bonds lingerie & women wear was created by The Campaign Palace. Directed by James Brown, the creative team includes Jon Burden, and Georgia Arnott.
Underwear Dance Offs
Bonds Lingerie: Hi vs. Lo Waist
Trend Themes
1. Body Positivity - Opportunity to promote inclusivity and acceptance, encouraging diverse body types in lingerie advertising.
2. Social Media Backlash - Opportunity to address and mitigate negative feedback and cyberbullying through effective social media management and crisis response strategies.
3. Creative Marketing Campaigns - Opportunity to leverage innovative and attention-grabbing campaigns like dance-offs to create brand awareness and engage with consumers.
Industry Implications
1. Fashion and Apparel - Opportunity for lingerie brands to align with body positivity and create inclusive and diverse product offerings.
2. Advertising and Marketing - Opportunity for agencies and marketers to develop impactful campaigns that resonate with consumers and effectively manage social media backlash.
3. Entertainment and Media - Opportunity to collaborate with creative professionals in the entertainment industry to produce engaging video content and viral campaigns.