I recently have the chance to sample the new Pure Tea line from Bombilla and I have to say… they are delicious! The Pure Teas come in oolong tea, white tea, green tea and green jasmine tea and they are full of natural antioxidants.
The Bombilla Teas are extremely refreshing and a welcome change from the ordinary soda and flavored waters out there. The company was started by three young men in New York that left their jobs in finance to pursue their real passion of herbal teas.
Bombilla also has a line of Maté Tea and Superfruits that are available at Whole Foods, Dean & Deluca and other gourmet retailers.
Funky Bottled Tea
Bombilla Organics
Trend Themes
1. Pure Tea - Disruptive innovation opportunity: Develop new flavors and blends of pure teas to cater to the growing demand for natural and healthy beverages.
2. Herbal Teas - Disruptive innovation opportunity: Create unique herbal tea blends with innovative ingredients and packaging to target health-conscious consumers.
3. Superfruits - Disruptive innovation opportunity: Introduce new superfruit-infused tea products that combine the health benefits of superfruits with the refreshing taste of tea.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop innovative bottled tea products to compete with traditional carbonated beverages and flavored waters.
2. Health Food Industry - Disruptive innovation opportunity: Create a range of organic and herbal tea products to target the growing market of health-conscious consumers.
3. Retail Industry - Disruptive innovation opportunity: Collaborate with gourmet retailers to expand the distribution of specialty tea products and create unique in-store experiences.