For the Spring/Summer 2020 season, contemporary label Gentle Monster releases a lookbook for a range of bold eyewear designs. The capsule is given the name of 'Fearless; Facing the unknown" and its campaign for the new year will "explore bravado and curiosity in the unknown world."
The bold eyewear capsule features sizable frames that are attention-captivating and ultra-chic. The silhouettes that will be available in Spring/Summer 2020 include the 'MY MA 01' which boast "soft curves," the oversized 'HER 01,' the compressed 'LANG 01,' the round 'SOLO 01,' and the squared 'DREAMER 17 01. All styles in Gentle Monster's bold eyewear collection have a unisex feel, lending themselves to the versatility of wear.
Stylishly Bold Eyewear Collections
Gentle Monster's Spring/Summer 2020 Features Chic Frames
Trend Themes
1. Bold Eyewear Designs - Disruptive innovation opportunity: Create a line of bold eyewear designs that push the boundaries of traditional frames and cater to customers looking for unique and attention-captivating styles.
2. Unisex Eyewear - Disruptive innovation opportunity: Develop an inclusive line of eyewear that is designed to be gender-neutral, appealing to a wider range of customers.
3. Exploration of Unknown World - Disruptive innovation opportunity: Combine technology and fashion to create augmented reality eyewear that enhances the wearer's perception and allows them to explore the unknown world in a unique and immersive way.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate advanced materials and technology into eyewear design to create fashion-forward accessories that elevate the overall look.
2. Retail - Disruptive innovation opportunity: Use virtual reality technology to create online shopping experiences that allow customers to virtually try on different eyewear designs, making the purchasing process more convenient and engaging.
3. Augmented Reality - Disruptive innovation opportunity: Collaborate with tech companies to develop augmented reality eyewear that seamlessly integrates digital information into the wearer's visual field, revolutionizing the way people interact with the world around them.