Benefit Cosmetics' Boi-ing Bright On Concealer brightens the dark undereye area, hides dark circles and shares the benefits of color-correcting pigments. This hydrating and brightening formula boasts a serum-like consistency and multitasking benefits.
The lightweight and silky three-in-one concealer offers immediate benefits, as well as long-wearing, non-caking and waterproof properties. This nourishing formula can be found in luminous shades like Nectarine, Almond and Clove, and the products are packaged into playful pencil-like tubes, suggesting the way that the Boi-ing Bright On Concealer "erases" undesired dark spots and areas of discoloration.
Thanks to its brightening benefits, the concealer can also be applied to the cheekbones and the bridge of a nose to accent the high points of the face.
Serum-Style Brightening Concealers
The Boi-ing Bright On Concealer Hydrates & Corrects Color
Trend Themes
1. Brightening Concealers - The trend of developing serum-style, hydrating and brightening concealer formulas that boast color-correcting pigments.
2. Multitasking Beauty Products - The trend of offering multiple benefits in one product, such as hydrating, brightening and correcting dark spots and areas of discoloration.
3. Playful Packaging - The trend of designing playful and portable packaging for products with erasing and brightening benefits.
Industry Implications
1. Beauty and Skincare Industry - Opportunity to develop and market innovative, multi-benefit concealer products that offer brightening, correcting and hydrating properties.
2. Cosmetics Packaging Industry - Opportunity to develop creative, playful and portable packaging designs that complement the multi-benefit properties of the brightening concealer products.
3. Fashion and Beauty Retail Industry - Opportunity to offer trend-setting, multifunctional and playful beauty products that focus on brightening, correcting and hydrating properties.