Rihanna's Fenty Beauty brand is set to launch Body Lava, a limited edition range of illuminizers that are applied to the shoulders, neckline, and other areas of the body that could do with a bit of shimmery glow.
So far, Body Lava has two shades: Brown Sugar, a bronzed caramel shade, and Who Needs Clothes?, a lighter rose gold shade. Both of the shades leave skin with a stunning dewy finish, especially when the sun reflects off of them. The product can be applied to the body with the hands or a soft kabuki brush, and is easily absorbed into the skin due to its sleek gel-based formula.
Body Lava is set to release on April 6th, and can be purchased from the Fenty Beauty site and Sephora.
Glittering Body Illuminators
Fenty Beauty's Body Lava Provides the Ultimate Summer Glow
Trend Themes
1. Body Illuminators - Developing innovative body illuminators that provide a shimmery glow for various areas of the body.
2. Limited Edition Products - Capitalizing on limited edition product releases to create buzz and demand among consumers.
3. Gel-based Formulas - Experimenting with sleek gel-based formulas that can be easily absorbed into the skin for a dewy finish.
Industry Implications
1. Cosmetics - Expanding product lines with body illuminators to meet the growing demand for shimmer products.
2. Fashion Retail - Collaborating with beauty brands to offer limited edition products and exclusive releases to attract customers.
3. Beauty Retail - Stocking gel-based body illuminators to cater to customers seeking lightweight and easily absorbable skincare products.