The Bobby Abley Spring/Summer 2015 collection was presented as part of MAN during London Collections: Men fashion week. Inspired by Disney classic, 'The Little Mermaid', this collection pairs recognizable cartoon imagery with comfortable streetwear silhouettes.
The film's villain Ursula adorned statement sweaters alongside Ariel's crab buddy Sebastian and the Little Mermaid herself. This menswear line embodied a youthful style aesthetic that failed to take itself too seriously.
Bobby Abley's latest line was part of the MAN program, a joint initiative between Topman and Fashion East that gives emerging designers a platform to showcase their work.
"Winning designers are selected by a panel of buyers, stylists and journalists including Nicola Formichetti, Charlie Porter and Tim Blanks. Each season they are awarded a bursary, catwalk show-production, PR support and expert advice to help them launch their labels."
Cartoon Iconography Runways
The Bobby Abley Spring/Summer 2015 Collection is Little Mermaid Themed
Trend Themes
1. Cartoon Iconography in Fashion - Fashion brands incorporating recognizable cartoon imagery into their designs.
2. Streetwear Silhouettes - The use of comfortable, casual streetwear as a design aesthetic in fashion.
3. Youthful Style Aesthetic - Fashion lines that embody a playful and carefree style.
Industry Implications
1. Fashion Design - Opportunities for fashion designers to create collections that use cartoon iconography.
2. Streetwear Clothing - Opportunities for streetwear brands to incorporate cartoon imagery into their designs.
3. Youth Fashion - Opportunities for brands to target a youthful audience with playful and carefree fashion styles.