Bob Basset is one (literally) hardcore artist. Subculture enthusiasts are obsessed with his steampunk art in the Ukraine. His work ranges from black leather pilot masks to leather squid masks.
Some may find these freaky accessories creepy, but have a look at the gallery above and you can see the artistry that Bob Basset puts into his pieces.
Implications - Subcultures are fascinating, but most are afraid to explore its various aspects due to its stray from the unconventional; however, the mainstream is intrigued with its lifestyle/cult-like quality. Businesses are using subcultures as a way of introducing the mainstream to a whole new world they may not have been exposed to. A fine balance between transforming a product or art piece into something that retains its rawness combined and yet appeals to the mainstream is what businesses should aim for.
Creepy Squid Masks
Bob Basset Works Leather Into Tentacular Wearable Art
Trend Themes
1. Steampunk Art - The rise of steampunk subculture provides opportunities for businesses to tap into this niche market and create unique products or art pieces.
2. Leather Masks - The popularity of leather masks as wearable art opens up new opportunities for designers to create unique pieces for fashion-forward consumers.
3. Subculture Marketing - Businesses can leverage the intrigue and curiosity around subcultures to introduce the mainstream to a new world and create engaging marketing campaigns.
Industry Implications
1. Fashion - Designers in the fashion industry can tap into the popularity of leather masks and steampunk art to create unique and trendy products.
2. Art - The rise of niche art subcultures, such as steampunk, presents opportunities for artists to create unique and sought-after pieces for collectors.
3. Marketing and Advertising - Businesses can capitalize on the curiosity and intrigue around subcultures to create engaging marketing campaigns and attract new customers.