BMW announced the BMW x AirConsole partnership with the remote mobile gaming brand. The partnership will see the implementation of AirConsole's virtual gaming services in BMW infotainment systems. The AirConsole is aptly named because it does not require a physical console to play games, only a smart display, and a mobile phone.
The service will allow individuals inside of a BMW to turn the infotainment center screen into a gaming dashboard while using their smartphone as a controller. This unlocks numerous games such as racing games, fighting games, role-playing games, and more. According to BMW, the purpose of this feature is to make any waiting time more enjoyable, such as while charging the EV, waiting for an appointment, or waiting to pick up a loved one.
Connected In-Car Gaming Apps
BMW Teamed up with AirConsole to Enhance its Infotainment Systems
Trend Themes
1. Remote Mobile Gaming - Embrace the potential of expanding mobile gaming beyond traditional devices to enhance services offered
2. In-car Gaming - Integrate gaming systems into cars which offer entertaining, when waiting times are increased
3. Infotainment Systems for Gaming - Focus on integrating innovative gaming applications, specifically for infotainment systems which enhance the overall driving experience
Industry Implications
1. Automotive - Opportunity to explore and integrate new technologies and services to upgrade the in-car experience for customers
2. Gaming - Looking to explore new mediums to provide gaming services
3. Mobile Technology - Opportunities to create new revenue streams and engage audiences with mobile devices as alternate devices, inducing in a car or other vehicles